One of the most important pillars of digital marketing is establishing a robust social media presence. If you don’t yet have active accounts on Facebook, Instagram, and Twitter, you need to create those.
TikTok and Snapchat are less friendly for small businesses, but you may find them useful for your needs as well.
Once you have the right accounts, the next step is working to gain a following. This can be challenging, but if you follow our guide, you are sure to succeed.