Consumers around the globe rely on social media to connect to their favorite businesses. Your hospitality company is no different. By placing easily accessible links to your hotel’s social media accounts in your emails, you provide new ways for customers to get connected.
Adding this social feature to your emails is great because so many marketing emails are a “no-reply” form of communication. Having that social aspect allows customers to engage in new and unique ways, and share your hotel with their friends and followers.
Taking the social aspect of email full-circle, you can place sign-up links on your social media accounts as well. This brings social media visitors who may not yet be subscribed to your newsletter back to your website to sign up.