When users hop onto a search engine, they unknowingly use keywords to match them with the most relevant websites. By improving your hospitality SEO, you will be directing these users to your website. The right SEO strategy will direct those searching specifically for something your business offers, rather than random users.
If you have ever done a Google search, you can probably count on one hand the number of times you have ventured past the second page. You aren’t alone, as research has found that only a combined 6% of users will go past page one. With so much competition, you must utilize hospitality SEO to land on the first page for your best chance of getting seen online.