As you begin your journey with social media, one of the best things you can do in any industry is familiarizing yourself with the various platforms. Not every platform is the same, and some provide a better space for individual industries.
A fine example of choosing the right social media platform occurs with professional services. Law firms, medical practices, and dental clinics are rarely active on platforms like Tik Tok or Instagram. LinkedIn and Facebook Business Pages tend to reflect the core values of these companies better.