Photography is one of the most important parts of your hospitality web content– your pictures will communicate to your potential customers what sort of business you run. Depending on the sort of website you design, these pictures may also provide a great deal of the content that your website viewers see at any given moment.
When choosing your pictures, keep in mind the story you’re trying to tell about your business. If you’re trying to sell your hotel as a homey, small-town eatery, you might want to focus on “cozy” pictures and pictures from the community. Whereas if you’re trying to sell it as an exotic destination, you’ll want to focus on the features of your location that make it stick out.
Because photography is so important, hiring a professional photographer to take the pictures you’ll be featuring on your website is advisable.