There are roughly 4.2-billion active social media users around the world. This makes hospitality social media marketing an important aspect of any successful hotel business.
If you’re new to the world of social media marketing, we can help. Follow this guide to learn more about current trends in hospitality social media marketing and tips for getting ahead.
Get Acquainted with the Unique Social Media Platforms
As you begin your journey with social media, one of the best things you can do in any industry is familiarizing yourself with the various platforms. Not every platform is the same, and some provide a better space for individual industries.
A fine example of choosing the right social media platform occurs with professional services. Law firms, medical practices, and dental clinics are rarely active on platforms like Tik Tok or Instagram. LinkedIn and Facebook Business Pages tend to reflect the core values of these companies better.
In hospitality, you have the best of both worlds, with professional and leisure guest stays. You can use a variety of social media platforms, including:
As you post to these accounts, consider the types of consumers following you. You may need to post different content to your Facebook account than you do your Instagram page, based on customer demographics, interest, and engagement.
Engage in Reviews
Most social media business pages allow for reviews and ratings. This is a useful tool in creating greater customer loyalty and brand recognition. Reviews are highly effective and research suggests that 72% of people will engage with a business after seeing a single positive review online.
To make your reviews more attractive to new customers, remember to engage with a response. Replying to all reviews, good or bad, ensures you appear unbiased and friendly. Consumers respond well to businesses that humanize themselves by engaging personally with customers.
Consider User Generated Content
As the name suggests, user-generated content, or UGC, is content that has been shared by your followers and other social media users. It is a trendy option in hospitality social media marketing right now and has a strong influence on consumers. In fact, according to Hub Spot, 79% of consumers are influenced by UGC.