For over 25 years, I’ve poured my passion into helping hotels and resorts not just survive, but thrive in an ever-evolving industry. My journey began with the nuts and bolts of hospitality technology—setting up networks, managing PMS systems, and tackling day-to-day IT challenges. This hands-on experience gave me a deep understanding of the operational backbone of resorts, laying the groundwork for my later focus on digital marketing.

As the hospitality landscape shifted toward the digital realm in the early to mid 2000s, I recognized the transformative potential of digital marketing and its seamless integration with hospitality technology. I transitioned from troubleshooting technical issues to developing strategies that enhance guest experiences and drive revenue online. By launching custom booking engines and crafting targeted digital campaigns, I’ve been responsible for generating hundreds of millions of dollars in annual online bookings for multiple properties, proving the power of blending technology with strategic digital marketing.

What sets my approach apart is my ability to anticipate challenges before they arise, a skill honed through decades of ground-up experience in both technology and hospitality operations. I don’t just solve problems—I create solutions that are effective, affordable, and tailored to the unique needs of each property. Whether I’m working with a boutique inn or a sprawling resort, I bring the same level of care, insight, and innovation to every project, ensuring they stay ahead in a competitive digital landscape.