Email Marketing for Hospitality
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The strength of an email marketing campaign can make or break a hotel chain, especially during the busy season.
The hotel industry relies on a variety of marketing methods, including hospitality email marketing. The strength of an email marketing campaign can make or break a hotel chain, especially during the busy season.
Here, we will discuss some of the top trends in hospitality email marketing, and talk about ways you can improve your digital marketing methods.
Personalize communications
Update your mailing list
Exclusive offers
Exclusive offers and loyalty programs are a huge reason for consumers to choose to subscribe to a business’ newsletters. This includes businesses in the hospitality industry. According to inc.com, 80% of consumers are likely to purchase from a new business if there’s a discount or exclusive offer.
- Discounted meals at the hotel restaurant
- Early check-in or late check-out
- Free upgrades with room availability
- Members only prices
- Free hotel parking
Including a special offer for customers who sign up for your email program, ensures a higher rate of traffic and readership.
Automation
Get social
Consumers around the globe rely on social media to connect to their favorite businesses. Your hospitality company is no different. By placing easily accessible links to your hotel’s social media accounts in your emails, you provide new ways for customers to get connected.
Adding this social feature to your emails is great because so many marketing emails are a “no-reply” form of communication. Having that social aspect allows customers to engage in new and unique ways, and share your hotel with their friends and followers.
Taking the social aspect of email full-circle, you can place sign-up links on your social media accounts as well. This brings social media visitors who may not yet be subscribed to your newsletter back to your website to sign up.
Surveys
Using data from your survey you can better structure future emails and other marketing content for your customers. This also provides new information on demographics and customer interest in current marketing methods.
Make it visual
The modern consumer is all about visuals. Photos and videos play a big role in customer engagement. Choose photos that represent your hotel, while adding a human element to the brand.
Rather than simply including content depicting guest rooms and amenities, use images of staff and communal areas in action. This humanization makes your business more family-friendly and approachable.
Benefits of Email Marketing
To learn more about hospitality email marketing, connect with a digital marketing agency like RVH Media. Visit us online to get in touch.
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