SEO for Hospitality
Our goal is to drive room revenue as efficiently as possible
experienced team
digital solutions
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You can get thousands of new eyes on your website by learning hospitality SEO, resulting in increased bookings.
What Is Hospitality SEO?
Why Is It Important To Utilize Hospitality SEO?
Strategies For Hospitality SEO
When most people think SEO, they likely think about keywords. However, keywords are just a piece of the puzzle. Having an optimized website is a huge part of search engine optimization that is often overlooked.
The algorithm measures the time it takes for your website’s response time when loading and slow pages rank lower. Not only that, but Google searchers want their information fast, and if the page takes a long time to load, they may look elsewhere.
One way to create a faster website is to compress large media files that can slow your site down. By doing so, you decrease the file size without sacrificing the image quality. You can ask your photographer to compress these files for you or use a service such as TinyJPG.
To see your hospitality website’s speed, use a tool such as Pingdom Website Speed Test.
As mentioned before, every Google search contains keywords. These keywords tell the search engine’s algorithm which websites will best match the user’s search.
Aim to find words and phrases someone may use to find your hospitality website. To do this, get crystal clear on the audience you are looking to market to. Your ideal client will likely change with each page on your site.
For example, one ideal client may be someone who is looking for a romantic getaway. This user will be using keywords differently than a family traveling and looking for a budget hotel.
There are multiple tools you can use to research keywords, such as Google Trends.
Make lists of each ideal client you would like to target. From there, you can easily use these keywords in your web pages, social media content, and articles.
Rather than having each page existing with the sole purpose of bookings, get creative. What does your hospitality business offer?
Going off of a previous example, a couple looking for a romantic getaway may be interested in tourist attractions near your business. This would be a great opportunity to create a blog post with different activities couples can enjoy that are in proximity of your business.
By providing easily searchable resources, visiting your establishment will be a no-brainer. This allows the reader to see other benefits aside from how great your hospitality business is.
Both your blog and social media channels can be essential tools to bring traffic to your website. Consistent content creation allows more to be seen by potential viewers. Use your list from before to create content specific for each of your ideal customers.
Conclusion
We Are More Than A Digital Agency
We pride ourselves on understanding your business inside and out, providing incredible service, and driving outstanding results.
Passionate – Dedicated – Professional
steps we followed to achieve your goals
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client meetings & proposals
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project strategy & planning
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reviews & deliver project
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Passionate – Dedicated – Professional
what people are saying
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John Deo – CEO ABCWorks
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