Social Media Marketing for Hospitality
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If you’re new to the world of social media marketing, we can help.
There are roughly 4.2-billion active social media users around the world. This makes hospitality social media marketing an important aspect of any successful hotel business.
If you’re new to the world of social media marketing, we can help. Follow this guide to learn more about current trends in hospitality social media marketing and tips for getting ahead.
Get Acquainted With The Unique Social Media Platforms
Engage in Reviews
Consider User Generated Content
As the name suggests, user-generated content, or UGC, is content that has been shared by your followers and other social media users. It is a trendy option in hospitality social media marketing right now and has a strong influence on consumers. In fact, according to Hub Spot, 79% of consumers are influenced by UGC.
UGC has many benefits for hospitality businesses, such as being:
- Easily accessible
- Free of cost
- Content your followers have shown interest in
Connect With An Influencer
Influencers fall into several categories, including:
- Celebrity: Influencers who are well-known for professional talents. A famous musician, athlete, or actor for example.
- Social media: Some people are famous only through their social media efforts. It’s best to partner with these influencers on the channels they’re best known for.
- Local: Local influencers include radio personalities and morning news talk show hosts. If you have local influencers willing to boost your brand, you could make a big difference in local guest stays.
Consider User Generated Content
Live video feeds are risky but worthwhile. There’s been a recent increase in social media video streams over the last year. These are a great resource to connect with guests and engage on your social media channel.
To get the best results from your live feed:
- Plan ahead
- Write a script
- Practice what you’re going to say
- Be ready to cut the feed if something goes wrong
- Stay on brand
- Be personable
Connect With A Hospitality Social Media Marketing Expert
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We pride ourselves on understanding your business inside and out, providing incredible service, and driving outstanding results.
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steps we followed to achieve your goals
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client meetings & proposals
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project strategy & planning
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reviews & deliver project
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Passionate – Dedicated – Professional
what people are saying
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John Deo – CEO ABCWorks
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